Analyse ad campaign performance

Analyse this ad campaign performance.

Goal: {{leads_sales_roas_target}}
Platform: {{platform}}
Period: {{date_range}}
Budget spent: {{amount}}

Breakdown {{ad_set_spend_impressions_clicks_ctr_conv}}:
{{paste_data}}

Please:
1. Which ad sets to scale immediately
2. Which to pause or kill
3. Why underperformers are struggling
4. One structural change to improve efficiency
5. Revised budget allocation

Copied to clipboard.