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Veracy Advisory Platform

AI Tools for Website Conversion Optimization

Most websites convert a fraction of the traffic they receive. Conversion optimisation is the discipline of closing that gap — through better copy, clearer structure, and systematic testing. AI accelerates every part of the process.

How teams typically do this

  1. Step 1 — Diagnose drop-offs

    Hotjar

    Heatmaps and recordings to find where visitors leave

  2. Step 2 — Generate hypotheses

    Claude

    Interpret data and suggest what to test

  3. Step 3 — Run A/B tests

    Unbounce

    Test landing page variants with AI traffic routing

  4. Step 4 — Optimise copy

    Jasper

    Rewrite headlines and CTAs based on test data

Best tools to improve website conversion

1
Unbounce Listed

Landing page builder with AI copywriting and Smart Traffic that automatically routes visitors to the best-converting variant. Removes the need for a developer and a separate A/B testing tool.

$ Small business Mid-market
2
Hotjar Listed

The standard for understanding why visitors aren't converting. Heatmaps, session recordings, and AI-powered summaries of what users are saying in feedback surveys.

$ Small business Mid-market
3
Mutiny Listed

AI-powered website personalisation for B2B. Shows different messaging to different company segments automatically. High impact for account-based marketing strategies.

$$$ Mid-market Enterprise

Browse all tools for this workflow: Conversion Opt , Data Analytics , Personalization , General Assistant , Writing & Copy

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Related workflows