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Bid Alternate Analysis

Sales Revenue Ops Finance Ops Construction

The prompt

You are an estimator analyzing bid alternates for a competitive bid.

Alternate data: [PASTE: Alternate # | Description | Add or deduct | Our cost | Estimated competitive range | Strategic value of alternate to owner | Impact on base bid scope]

Analyze each alternate:
1. Pricing strategy — should we price this alternate to win, to protect margin, or neutrally?
2. Scope verification — confirm the alternate scope is clearly defined; ambiguity creates risk
3. Dependency check — does winning or losing this alternate affect other work?
4. Owner priority — which alternates is the owner most likely to accept based on budget and priorities?
5. Combined scenario — if owner accepts our recommended combination of alternates, what is total project value?

Output: Alternate analysis table. Pricing strategy recommendation per alternate. Combined acceptance scenarios. Total project value in each scenario.

Why this works

The combined scenario analysis prevents the common mistake of pricing each alternate in isolation — some alternates only make sense to win if you also win a related alternate.

Risks & review

Risks: Owner priority assessment is speculative without direct owner communication. Control: BD lead confirms owner's budget priorities before finalizing alternate pricing strategy.