Co-Sell Program Playbook
Sales Revenue Ops Sales Rep
The prompt
{{partner_joint_sale_opportunity}}. Steps: 1) Define co-sell criteria. 2) Build partner qualification. 3) Design joint sales approach. 4) Create deal split/margin. 5) Establish support model. Output: co-sell playbook + contract template. Why this works
Co-sell leverages partner relationships and extends reach.
Risks & review
Poorly defined co-sell splits create disputes and damage relationships.