Content Marketing Strategy
The prompt
$18
Why this works
Connecting content investments to CAC by channel ensures the strategy is evaluated on commercial impact rather than traffic and engagement metrics that don't connect to revenue. The buyer journey stage mapping prevents all content from being written for the same awareness audience when most revenue impact comes from mid-funnel and bottom-funnel content that's closer to the buying decision. Building content distribution into the strategy alongside content creation prevents the most common SaaS content mistake: producing content that no one finds.
Risks & review
Content strategies built without keyword research data will produce content that addresses the right topics but doesn't rank because it doesn't target the specific language buyers use in search. Run keyword research in parallel with the content strategy development, not after — the search volume and competition data should inform topic prioritisation, not confirm a list already selected by the team.