Create an ICP and buyer persona

Help me define our ICP and buyer persona.

Product: {{describe}}
Best 3 current customers: {{what_they_have_in_common}}
Reasons customers choose us: {{list}}
Deals we've lost and why: {{patterns}}
Average deal size: {{approximate}}

Please produce:
1. ICP: firmographics, buying intent signals, disqualifiers
2. Primary buyer persona: title, goals, pain points, objections, info sources
3. A one-paragraph positioning statement
4. 3 discovery questions to qualify against the ICP

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