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Estimate and optimise AI API costs

IT Developer Finance Ops Founder

The prompt

Estimate and optimise API costs for an AI feature.

Model: {{claude_sonnet_gpt_4o_gemini}}
Pricing: {{million_input_tokens_million_output_toke}}
Typical prompt: {{describe_or_paste_example}}
Typical output: {{length_and_type}}

Expected usage:
- Requests per day: {{number}}
- Peak usage: {{describe_spikes}}

Please:
1. Estimate monthly token usage and cost
2. Cost at 10x and 100x scale
3. Biggest cost driver (input / output / volume)
4. 3 ways to reduce cost without degrading quality
5. Caching strategy if applicable

Why this works

Estimating monthly cost before building an AI feature prevents the surprise that many teams experience when a compelling prototype turns out to cost $50k/month at production scale. The cost-per-user calculation connects infrastructure economics to pricing and margin planning. Providing specific prompt and output examples rather than abstractions produces estimates that reflect actual token consumption rather than theoretical averages.

Risks & review

AI API cost estimates are sensitive to actual prompt and output length, which often increases significantly between prototype and production as edge cases and quality improvements add tokens. Build in a 2-3x safety margin on initial cost estimates, and instrument actual token consumption from day one of production to detect cost drift early. Also confirm current model pricing before using estimates in financial planning, as pricing changes frequently.