Good-Better-Best Pricing
The prompt
Generate 3 price tiers for a {{service_type}} job. Basic option: {{describe}}. Standard option: {{add_upgrade}}. Premium option: {{add_all_upgrades_and_extended_warranty}}. Customer budget target: {{price}}. Output: 3 quotes. Mark recommended tier. Explain value-add per tier. Confidence that customer will choose middle option: {{value}}. Why this works
The three-tier structure works because it anchors the customer's decision on the middle option — presenting a basic option makes standard feel like an upgrade, and presenting a premium option makes standard feel responsible. Marking the recommended tier removes decision paralysis for customers who don't know enough to evaluate the options independently. Building the value-add explanation into the quote prevents the customer from seeing higher tiers as just 'more expensive' rather than 'more value.'
Risks & review
The middle option will only convert at the expected rate if the price gaps between tiers are calibrated to be psychologically appropriate — typically middle is 30-50% above basic, and premium is 30-50% above middle. Test your tier pricing before rolling out broadly: if the gap is too large, everyone takes basic; if too small, everyone takes premium and you've left margin on the table.