Media Relations & Press Strategy

Our {{client}}] wants to increase positive media coverage and thought leadership for {{executive_division_topic}}]. Build a media relations strategy.

Include: (1) Media landscape – which journalists, outlets, and publications reach target audience? (2) Relationship building – which journalists should you build relationships with? How? (3) Story angles – what stories would journalists want to cover? Trend, insight, achievement? (4) Pitch strategy – how do you pitch stories? Exclusive? Broad? Timing? (5) Executive positioning – which executives should be thought leaders? Topics? Publications? (6) Measurement – how do you track coverage? Sentiment? Impact?

Include media list, pitch templates, and coverage tracker. Show results.

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Why this works

Strategic media relations builds credibility. Clients want measurable coverage.

Risks & review

Bad pitches damage relationships. Make sure story is genuinely newsworthy.