Partnership & Alliance Strategy

We want to build partnerships with complementary service providers to expand offerings and reach. Create a partnership strategy.

Include: (1) Partner profile – what type of partners? Complementary services? (2) Partnership models – referral only? Co-selling? Joint delivery? (3) Candidate identification – who are potential partners? (4) Value proposition – what's in it for them? (5) Commercial structure – how do you split revenue? (6) Relationship management – how do you nurture partnerships?

Include partnership evaluation framework and commercial terms template. Make partnerships strategic.

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Why this works

Partnerships extend reach. Reduces need to build everything internally.

Risks & review

Partnerships can distract. Be selective and actively manage.