Campaign Structure & Targeting Plan
The prompt
Plan campaign structure and targeting.
Platform: {{google_meta_linkedin_tiktok}}
Goal: {{awareness_leads_sales_installs}}
Budget: {{monthly_or_campaign_total}}
Product: {{describe}}
Audience: {{demographics_interests_behaviours_job_ti}}
Geography: {{where_to_target}}
Exclusions: {{who_to_exclude}}
Please recommend:
1. Campaign and ad set structure
2. Targeting approach per ad set
3. Bid strategy and why
4. Budget allocation
5. Top 3 audience segments most likely to perform
6. What to test first before scaling Why this works
Platform-specific campaign structure recommendations reflect the meaningful differences in how Google, Meta, LinkedIn, and TikTok are best organised — a Google search campaign structure (campaign/ad group/keyword) doesn't translate to Meta (campaign/ad set/ad). Including exclusion audiences as an explicit input prevents the common mistake of reaching existing customers or disqualified prospects at acquisition prices. The bidding strategy recommendation connected to the goal (awareness vs. leads vs. sales) prevents advertisers from running conversion campaigns on brand awareness budgets.
Risks & review
Campaign structure recommendations change as platform algorithms evolve — Meta's consolidated campaign structure (fewer ad sets, broader targeting) that performs best today is different from what worked two years ago. Validate structural recommendations against current platform best practices documentation before implementing, especially for budgets above $5k/month where structural efficiency materially affects performance.