Price Increase Implementation Plan
The prompt
$18
Why this works
Calculating the pass-through rate per customer segment (high price sensitivity vs. low) rather than applying a single rate across all customers reflects the commercial reality that not all customers will accept the same increase without pushback. The communication sequence — supplier notification before customer notification — gives the sales team lead time to prepare for customer conversations with supporting rationale. The retention risk assessment and volume offset analysis convert the price increase from a finance exercise into a commercial risk management plan.
Risks & review
Price increases that arrive without adequate notice or commercial justification are one of the highest churn triggers in distribution — customers who feel blindsided will explore alternatives even if they would have accepted the increase with proper communication. Set a minimum 60-day notice period for significant price changes and ensure the sales team is briefed and prepared before any written notices go out. Also review customer contracts for any most-favoured-nation pricing clauses that could be triggered.