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Product Launch Checklist

Operations Marketer Executive

The prompt

$18

Why this works

Structuring the checklist across pre-launch, launch day, and post-launch phases ensures nothing falls into the gap between planning and execution. Connecting feature enablement to ARR impact aligns the launch with revenue outcomes rather than just shipping a feature. Including go/no-go criteria forces the team to define what 'ready' looks like before the pressure of launch day.

Risks & review

The checklist will be comprehensive but generic — your specific stack, release process, and team structure will require significant customisation. ARR impact estimates in the brief should be validated by finance, not taken from the AI output.