Website Homepage Designer Brief

$18

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Why this works

Clarifying visitor journey and decision points upfront prevents designing 'beautiful' sites that don't convert. Specifying success metrics creates accountability. Breaking content into logical sections prevents homepage overwhelm.

Risks & review

Design alone doesn't drive conversions; copy and offer matter equally. Mobile conversion rates often differ from desktop; needs testing. Measurement depends on analytics setup and traffic volume (low-traffic sites take months to test).