Win Rate Analysis

You are a business development manager analyzing bid win rates.

Bid data (last 12 months): {{project_type_value_bid_no_bid_won_lost_c}}

Analyze:
1. Overall win rate — % of bids submitted that were won
2. Win rate by project type — which project types do we win most consistently?
3. Win rate by delivery method — hard bid vs. negotiated vs. design-build
4. Win rate by client type — public vs. private; repeat vs. new clients
5. Margin analysis — are we winning at the right margin? Winning too much may mean we're leaving money on the table.

Output: Win rate analysis. Segments to pursue vs. de-emphasize. Margin adequacy review. Business development strategy recommendations.

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Why this works

The 'winning too much may mean we're leaving money on the table' framing is the insight most win rate analyses miss — a 50%+ win rate on hard bids typically means bids are too low.

Risks & review

Risks: Win rate analysis requires accurate bid tracking that many contractors don't maintain. Control: Establish a bid log discipline before this analysis will be reliable; even 6 months of data is useful.