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Google & Meta Ad Variants

Marketing Marketer Content Creator

The prompt

Write ad copy variants for {{product_service}}.

Platform: {{google_meta_linkedin_all}}
Audience: {{describe}}
Landing page goal: {{what_should_the_click_lead_to}}
Main benefit: {{top_reason_to_click}}
Differentiator: {{vs_alternatives}}

Write 5 complete variants using these angles:
- Benefit-led · Pain-led · Social proof · Curiosity/question · Specificity/numbers

For Google: headline (30 chars), description (90 chars)
For Meta: primary text (125 chars preview), headline (27 chars)
For LinkedIn: intro text (150 chars), headline (70 chars)

Why this works

Writing variants for multiple platforms in one prompt ensures consistent messaging with appropriate format adaptation. The five-angle framework produces meaningful variation rather than slight rewrites of the same message. Platform-specific character counts ensure the output is deployment-ready.

Risks & review

Character counts for ad platforms change periodically — verify current limits before submitting. The AI cannot know your historical CTR by angle or your audience's specific sensitivities, so treat these as hypotheses to test rather than proven copy.