Forter

What it does

Forter is an AI-native fraud prevention platform used by e-commerce retailers and online marketplaces to approve legitimate customers instantly while blocking fraud in real time - without adding friction through CAPTCHA or step-up authentication for good customers. Its AI capabilities include identity-based decisioning that evaluates the full digital identity behind each transaction (device, behavior, network, account history) rather than just transaction attributes, ML models trained on billions of transactions across Forter's merchant network that identify fraud patterns and legitimate purchase signals simultaneously, real-time decisioning that returns approve or decline in milliseconds, and automated chargeback management. Forter's unique model offers a 100% chargeback guarantee - if Forter approves a transaction that results in a chargeback, Forter pays it, aligning incentives between platform and merchant.

Strengths

• Mid-market e-commerce retailers use Forter for AI fraud prevention - network-based identity decisioning reducing fraud losses while approving more legitimate orders that traditional rules-based tools decline.
• Large retailers and online marketplaces use Forter for enterprise fraud prevention at scale - AI processing millions of daily transactions with sub-millisecond response times and network intelligence from cross-merchant fraud data.
• Forter is an AI-native fraud prevention platform used by e-commerce retailers and online marketplaces to approve legitimate customers instantly while blocking fraud in real time - without adding friction through CAPTCHA or step-up authentication for good customers.

Watch-outs

• Pricing scales with transaction volume: Forter charges a percentage of approved transaction value — at high volumes, the platform fee can become significant. Merchants should model Forter's cost against the fraud loss and false decline reduction it delivers.
• Less applicable for non-e-commerce use cases: Forter is optimized for online retail and marketplace transactions — physical retail, B2B payments, and non-consumer transaction types are outside its primary expertise.
• Chargeback guarantee has eligibility requirements: Forter's 100% chargeback guarantee applies to transactions Forter approved — merchants must follow Forter's requirements around order fulfillment and dispute responses for the guarantee to apply.

Pricing

Forter charges a percentage of approved transaction value - typically 0.3% to 0.8% depending on volume and risk profile. Includes chargeback guarantee. Annual contracts.