Leadfeeder
AI B2B website visitor identification tool that reveals which companies visit your site and scores them for sales outreach.
What it does
Leadfeeder (now Dealfront) identifies the companies visiting a website by resolving anonymous web traffic to company identities - revealing which businesses are researching a product or service even when they do not fill out a form. AI capabilities include AI company identification that matches website visitor IP addresses and fingerprints to company databases, intelligent lead scoring that ranks identified company visits by quality and intent signals based on pages visited, session length, and behavioral patterns, automated CRM enrichment that pushes identified company visits and scores to Salesforce or HubSpot for sales follow-up, smart filtering that removes low-quality visitors (ISPs, bots, employees) from lead feeds, and buying intent scoring that identifies which visiting companies are most actively evaluating solutions.
Strengths
- Mid-market revenue teams use Leadfeeder for account-based intelligence - AI scoring helping SDRs prioritize follow-up and marketing teams understanding which campaigns drive high-quality company visits.
- Small B2B sales teams use Leadfeeder for website-based prospecting - AI-identified company visits revealing sales opportunities before prospects fill out forms.
- Individual sales reps use Leadfeeder to identify warm prospects - AI scoring showing which companies visiting the website are most worth following up with.
Watch-outs
- Company identification — not individual contact data: Leadfeeder identifies which company is visiting but cannot identify which individual at that company is browsing — sales reps still need to find the right contact to reach out to after identifying a company visit.
- Coverage is US and European business-heavy: Leadfeeder's company identification database is strongest for US and European businesses — SMBs in less-covered markets and consumer-facing businesses find identification rates lower.
- Privacy regulations restrict use in some regions: Website visitor tracking and IP-to-company resolution must comply with GDPR cookie consent and applicable privacy laws — organizations in strictly regulated markets must carefully configure cookie consent before using Leadfeeder.
Pricing
Free plan with basic company identification (limited). Paid from $99/month. Annual billing saves approximately 15%. 14-day free trial.