OneTrust

What it does

OneTrust is a privacy, security, and data governance platform that helps organizations comply with global privacy regulations - GDPR, CCPA, LGPD, and hundreds of others - manage consent, handle data subject requests, conduct privacy impact assessments, and govern third-party risk. Its AI capabilities include automated data discovery that scans systems to find and classify personal data, AI-powered cookie scanning and consent management, vendor risk scoring that uses AI to assess third-party data practices, and policy generation assistance. OneTrust is used by organizations in every industry that handle personal data and face regulatory obligations around privacy and data governance.

Strengths

• Mid-market companies facing GDPR and CCPA compliance obligations use OneTrust to automate cookie consent management, process data subject requests on time, and maintain the vendor assessments required by privacy regulations - without building a dedicated privacy operations team.
• Large enterprises with complex global data operations use OneTrust as the central privacy governance platform - with AI data discovery mapping personal data across hundreds of systems and automated workflows managing consent, DSARs, and third-party risk at scale.
• OneTrust is a privacy, security, and data governance platform that helps organizations comply with global privacy regulations - GDPR, CCPA, LGPD, and hundreds of others - manage consent, handle data subject requests, conduct privacy impact assessments, and govern third-party risk.

Watch-outs

• Broad platform requires careful scoping: OneTrust covers privacy, security, ESG, and ethics — organizations often purchase more modules than they need or use. Careful scoping to the actual compliance obligations avoids over-investment.
• Implementation complexity for large data estates: Automated data discovery across hundreds of enterprise systems requires significant integration work and data mapping — the promise of automated compliance visibility takes time and effort to realize.
• Regulations evolve faster than the platform: Global privacy regulations change frequently — OneTrust's coverage of new regulations and jurisdictions can lag enforcement timelines, requiring manual process additions for emerging requirements.

Pricing

OneTrust pricing is modular and not publicly disclosed. Individual modules (Consent Management, Privacy Rights Automation, Vendor Risk) are priced separately. Mid-market contracts typically start in the $20,000 to $50,000 range annually. Enterprise contracts with multiple modules are significantly higher.