Skai

AI omnichannel advertising platform managing search, social, retail media, and app campaigns with AI optimization.

Listed Needs re-verification

Paid Media $$$ Mid-market Enterprise

What it does

Skai (formerly Kenshoo) is an enterprise omnichannel advertising management platform - providing AI-powered campaign optimization across paid search, social, retail media, and app advertising. AI capabilities include AI budget optimization allocating spend across channels toward revenue goals, ML bidding adjusting bids based on conversion probability, intelligent creative performance scoring, automated anomaly detection, AI scenario planning forecasting budget change impacts, and retail media intelligence optimizing sponsored product campaigns on Amazon and Walmart.

Strengths

Mid-market brands and agencies use Skai for cross-channel advertising management - AI optimization across search, social, and retail media from a unified platform.
Large brands and agencies use Skai for enterprise omnichannel advertising - AI managing complex campaigns across significant monthly ad spend.
Skai (formerly Kenshoo) is an enterprise omnichannel advertising management platform - providing AI-powered campaign optimization across paid search, social, retail media, and app advertising.

Watch-outs

Native platform AI has improved significantly: Google Performance Max and Meta Advantage+ have sophisticated native AI — Skai must justify cross-platform management cost.
Competes with Marin Software and SA360: Competing enterprise paid media platforms offer similar capabilities — compare cross-channel optimization and retail media coverage.
Retail media is a newer capability: Brands with sophisticated retail media programs may find Amazon's own tools provide more depth.

Pricing

Skai pricing as percentage of managed ad spend. Not published. Enterprise contracts negotiated. Annual contracts.